10/27/2022 0 Comments Android messages vs alloOne recurring criticism of the service was that when Allo launched in 2016, it was available only on one device since it was connected to the user’s phone number. That might seem like a lot, but it simply wasn’t enough compared to the more than a billion people using Facebook’s Messenger monthly or the 2 billion using WhatsApp. The peak of downloads was the first 12 weeks after launch when it reached around 10 million downloads, and by the time Google decided to discontinue it, the app had had less than 50 million downloads. While Allo offered users many entertaining tools to enhance their messaging experience, it just wasn’t doing all that well in terms of numbers. Last but not least, the trendiest feature was the Selfie Stickers that turned users’ selfies into cartoon animations.Īdd to this a message-reaction feature, an in-chat translation tool, and the ability to make video calls using Google Duo, and Allo seemed to be doing great.By 2017, users had access to a GIF library and could send each other different types of files such as documents, PDFs, etc.The app implemented Google’s developments in machine learning for a Smart Reply feature that analyzed users’ activity and suggested relevant replies based on it.It allowed users to regulate the size of their message to express a perceived change in “voice” volume – an innovation aimed to replace the use of all Caps for that purpose. Allo also started with a feature called Whisper Shout.It came with Google Assistant integrated into the app, which allowed users to ask queries in a conversational manner and to share the findings of the AI assistant in your group.There was an optional Incognito mode that offered private notifications, expiring chats, and end-to-end encryption.The app also had numerous useful features, some of which innovative for their time: The app used phone numbers as identifiers, which was good for users who needed a texting app that wasn’t connected to their social media or email. When Allo came out in September 2016, things looked promising. Starting with Google Talk, going through Hangouts and its ever-growing text, voice, and video features, and finishing with newer apps like Allo, Google Duo, and Google Messenger – Google seems to have tried it all. Google has been trying to find a foothold in the messaging market for years.
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